Our Objectives
The group has served a wide client basis and has the capability of offering specialised services to larger
corporate clients. Its focus on the SME (Small and Medium Enterprise) is specifically covered in this profile.
Our Aim:
To provide the resources, knowledge and experience
- primarily in the areas of
business & marketing research, planning and its implementation via the various forms of
marketing communications -
to accelerate the growth and competitiveness of
SMEs and the BEE sector.
The focus is on delivering personalised, high level, quality customer service - cost effectively. The mission is
to maximize knowledge transfer to our SME clients and to use the group’s various linkages to assist them.
Interfusion is a service provider to the DTI’s Small Enterprise Development (SEDA) programme.
The Group maintains contact with a network of government, NGO
and private institutions including the DTI, IDC, NDA, TISA, Eskom Development Foundation. the Land Bank, the
National Business Initiative, Anglo Zimele, Grain SA, Business Partners, the Consumer Goods Council of
SA, Progress Fund, the National Empowerment Fund, the Umsobomvu Youth Fund etc.
Core Values:
• To contribute to sustainable families, communities and businesses with a participatory
approach that respects the environment.
• At all times to respect and uphold the dignity of people.
• To conduct business with the highest sense of ethics.
• To create an environment that is fair, to respect diversity and reward people accordingly.
Core Services:
• Market Research & Intelligence
• Business & Marketing Planning
• Sourcing of Funds
• Business Linkages
• Marketing Communications Strategies
Group Services:
• Marketing (Brand) Identity (Logo & Corporate identity, packaging design)
• Marketing Tools (advertisng, brochures, promotions etc.)
• Internet Services (web sites, e-mail, e-mail shots)